How do I use the "Write High-Converting Referral Program Emails" prompt?

Copy the prompt template, fill in the variables (COMPANY_NAME, BUSINESS_TYPE, EMAIL_TYPE, TARGET_AUDIENCE, REFERRAL_REWARD, BRAND_TONE, PRIMARY_GOAL), and paste it into ChatGPT, Claude, or Gemini.

What AI tools work with this marketing prompt?

This prompt works with chatgpt, claude, gemini. Simply copy and paste the template into any of these AI assistants.

Tips for getting the best results?

Test different subject line approaches - personal vs benefit-focused vs curiosity-driven Use the customer's name and reference their purchase history to increase personalization Include specific numbers and social proof metrics to build credibility Make the referral process sound effortless with phrases like 'just share your link' A/B test sending from a person vs company name to see what drives higher engagement

marketing intermediate

Write High-Converting Referral Program Emails

Generate compelling referral program email sequences that motivate customers to share. Boost word-of-mouth marketing with AI-written emails.

Works with: chatgptclaudegemini

Prompt Template

You are an expert email marketing specialist focused on referral programs. Write a compelling referral program email for [COMPANY_NAME], a [BUSINESS_TYPE] company. Email Details: - Email Type: [EMAIL_TYPE] - Target Audience: [TARGET_AUDIENCE] - Referral Incentive: [REFERRAL_REWARD] - Company Tone: [BRAND_TONE] - Primary Goal: [PRIMARY_GOAL] Email Requirements: 1. Subject line that creates urgency and highlights the benefit 2. Personal greeting that feels authentic 3. Clear explanation of how the referral program works 4. Compelling value proposition for both referrer and referee 5. Simple, actionable next steps 6. Social proof or success metrics if applicable 7. Mobile-friendly formatting with short paragraphs 8. Strong call-to-action button text Psychological triggers to include: - Reciprocity (acknowledge their loyalty) - Social proof (others are participating) - Scarcity or time-sensitivity (if applicable) - Personal benefit (what's in it for them) Provide: 1. 3 subject line options 2. Complete email body 3. CTA button text 4. Brief explanation of the psychological principles used Ensure the email feels personal, not overly promotional, and makes sharing feel like helping friends rather than selling.

Variables to Customize

[COMPANY_NAME]

Name of your company or brand

Example: FreshMeal Delivery

[BUSINESS_TYPE]

Type of business or industry

Example: meal kit delivery service

[EMAIL_TYPE]

Type of referral email to send

Example: program launch announcement

[TARGET_AUDIENCE]

Primary audience for this email

Example: existing customers who have made 3+ orders

[REFERRAL_REWARD]

What incentive you're offering for referrals

Example: both get $20 off next order

[BRAND_TONE]

Your brand's communication style

Example: friendly and conversational

[PRIMARY_GOAL]

Main objective of this email

Example: increase customer referrals by 25%

Example Output

**Subject Line Options:** 1. Sarah, your friends want to thank you! 🎁 2. Share FreshMeal, earn $20 (your friends get $20 too) 3. The easiest $20 you'll make this week **Email Body:** Hi Sarah, You've been with FreshMeal for 6 months now, and we've loved being part of your kitchen adventures! We have a feeling your friends are probably curious about those delicious meals you've been posting on social media. Well, now you can help them discover FreshMeal AND earn some serious rewards. **Here's how our Friends & Family program works:** ✅ Share your unique link with friends ✅ They get $20 off their first order ✅ You get $20 off your next order (for each friend who orders) ✅ No limit on referrals! Over 10,000 customers have already shared FreshMeal with someone they care about. The average person earns $60 in credits their first month! **Ready to start earning?** [GET MY REFERRAL LINK] Your friends will thank you (and so will your wallet)! Cheers, The FreshMeal Team P.S. Your referral credits never expire, so start sharing whenever you're ready. **CTA Button:** "GET MY REFERRAL LINK" **Psychological Principles Used:** - Reciprocity: Acknowledges customer loyalty upfront - Social proof: Mentions 10,000+ participants and average earnings - Personal benefit: Clear value for both parties - Loss aversion: "Never expire" reduces fear of missing out

Pro Tips for Best Results

Test different subject line approaches - personal vs benefit-focused vs curiosity-driven
Use the customer's name and reference their purchase history to increase personalization
Include specific numbers and social proof metrics to build credibility
Make the referral process sound effortless with phrases like 'just share your link'
A/B test sending from a person vs company name to see what drives higher engagement