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sales intermediate

Qualify Sales Prospects with Lead Scoring

AI prompt to evaluate and score sales prospects based on key criteria. Streamline your qualification process and focus on high-value leads.

Works with: chatgptclaudegemini

Prompt Template

You are an expert sales qualification analyst. I need you to evaluate and score a sales prospect based on comprehensive qualification criteria. Prospect Information: - Company: [COMPANY_NAME] - Industry: [INDUSTRY] - Company Size: [COMPANY_SIZE] - Annual Revenue: [ANNUAL_REVENUE] - Contact Person: [CONTACT_NAME] - [JOB_TITLE] - Pain Points/Challenges: [PAIN_POINTS] - Current Solutions: [CURRENT_SOLUTIONS] - Budget Range: [BUDGET_RANGE] - Timeline: [TIMELINE] - Decision Making Process: [DECISION_PROCESS] Product/Service Being Sold: [PRODUCT_SERVICE] Typical Deal Size: [TYPICAL_DEAL_SIZE] Sales Cycle Length: [SALES_CYCLE] Please analyze this prospect using the following framework: 1. **BANT Analysis** (Budget, Authority, Need, Timeline) - Score each factor from 1-10 - Provide reasoning for each score 2. **Strategic Fit Assessment** - Industry alignment - Company size fit - Geographic considerations 3. **Competitive Landscape** - Current solution gaps - Switching likelihood - Competitive threats 4. **Engagement Quality** - Level of interest indicators - Response patterns - Stakeholder involvement 5. **Overall Qualification Score** (1-100) 6. **Recommended Next Actions** 7. **Potential Deal Value and Probability** 8. **Key Questions to Ask** in next interaction Provide a clear GO/NO-GO recommendation with supporting rationale.

Variables to Customize

[COMPANY_NAME]

Name of the prospect company

Example: TechFlow Solutions Inc.

[INDUSTRY]

The prospect's industry sector

Example: Manufacturing Technology

[COMPANY_SIZE]

Number of employees or company scale

Example: 250-500 employees

[ANNUAL_REVENUE]

Company's annual revenue if known

Example: $50-75 million

[CONTACT_NAME]

Primary contact person's name

Example: Sarah Johnson

[JOB_TITLE]

Contact person's job title

Example: VP of Operations

[PAIN_POINTS]

Known challenges or problems the prospect faces

Example: Manual inventory tracking causing 15% stock discrepancies, need real-time visibility

[CURRENT_SOLUTIONS]

What they currently use to address their needs

Example: Excel spreadsheets and legacy ERP system from 2015

[BUDGET_RANGE]

Available budget for the solution

Example: $75,000-$150,000 annually

[TIMELINE]

When they need to implement a solution

Example: Q2 next year, before busy season starts

[DECISION_PROCESS]

How decisions are made and who's involved

Example: VP Operations leads evaluation, CFO approval needed for >$100k, IT must sign off

[PRODUCT_SERVICE]

What you're selling

Example: Cloud-based inventory management software

[TYPICAL_DEAL_SIZE]

Your average deal value

Example: $120,000 annual subscription

[SALES_CYCLE]

Typical length of your sales process

Example: 4-6 months

Example Output

**PROSPECT QUALIFICATION ANALYSIS** **1. BANT Analysis:** - Budget: 8/10 - $75-150k range aligns well with our $120k solution - Authority: 7/10 - VP Operations leads process, has CFO backing for this initiative - Need: 9/10 - Critical pain point with 15% stock discrepancies impacting profitability - Timeline: 8/10 - Q2 implementation creates urgency and fits our sales cycle **2. Strategic Fit: EXCELLENT** - Perfect industry alignment with manufacturing focus - Ideal company size for our mid-market solution - Geographic fit within our service territory **3. Competitive Position: STRONG** - Legacy system creates clear upgrade path - Excel-based processes show readiness for automation - Low switching costs from current manual system **4. Engagement Quality: HIGH** - VP initiated contact, showing genuine interest - Provided detailed pain point information - Multiple stakeholders identified early **Overall Score: 85/100 - HIGH PRIORITY PROSPECT** **Recommendation: STRONG GO** **Next Actions:** 1. Schedule demo focusing on inventory accuracy ROI 2. Prepare CFO-friendly business case 3. Arrange technical discussion with IT team **Deal Probability: 70% | Estimated Value: $120,000** **Key Questions for Next Call:** - What's driving the Q2 timeline specifically? - How are stock discrepancies currently impacting customer satisfaction? - What's the approval process timeline for the CFO sign-off?

Pro Tips for Best Results

  • Gather as much information as possible before qualification - incomplete data leads to poor scoring accuracy
  • Weight the scoring based on your specific business - adjust BANT criteria importance based on your sales model
  • Always include 3-5 follow-up questions to validate your qualification assumptions in the next interaction
  • Compare the prospect's timeline with your sales cycle length to ensure realistic deal closure expectations
  • Use the qualification score to prioritize your pipeline - focus 80% of effort on prospects scoring 70+ points

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