How do I use the "Create Comprehensive Brand Voice Guidelines" prompt?

Copy the prompt template, fill in the variables (COMPANY_NAME, COMPANY_DESCRIPTION, TARGET_AUDIENCE, BRAND_VALUES, COMPETITIVE_POSITIONING), and paste it into ChatGPT, Claude, or Gemini.

What AI tools work with this marketing prompt?

This prompt works with chatgpt, claude, gemini. Simply copy and paste the template into any of these AI assistants.

Tips for getting the best results?

Include specific word lists and phrase examples to make guidelines more actionable for content creators Test your guidelines with sample content pieces to ensure they produce the desired voice consistently Create voice guidelines for different content lengths - headlines vs. long-form content may need different approaches Consider creating voice severity levels (how strictly to apply guidelines) for different content types Include competitor voice analysis in your input to help differentiate your brand voice more effectively

marketing advanced

Create Comprehensive Brand Voice Guidelines

Generate professional brand voice guidelines with tone, personality traits, and examples. Perfect for maintaining consistent brand communication.

Works with: chatgptclaudegemini

Prompt Template

You are a senior brand strategist tasked with creating comprehensive brand voice guidelines for [COMPANY_NAME], a [COMPANY_DESCRIPTION]. Your goal is to develop a detailed brand voice framework that will ensure consistent communication across all channels. Please create brand voice guidelines that include: 1. BRAND VOICE OVERVIEW - Core voice description (2-3 sentences) - Brand personality traits (5-6 key traits with brief explanations) - Voice positioning statement 2. TONE VARIATIONS - Primary tone for standard communications - Secondary tones for specific contexts (customer service, marketing, crisis communication, social media) - Tone spectrum from formal to casual situations 3. VOICE CHARACTERISTICS - Language style preferences (vocabulary, sentence structure, complexity) - Emotional range and expression guidelines - Humor and personality expression boundaries - Technical language vs. accessible language preferences 4. DO'S AND DON'TS - 5-7 specific do's with examples - 5-7 specific don'ts with examples - Common mistakes to avoid 5. PRACTICAL EXAMPLES - Email subject lines (3 examples) - Social media posts (2 examples) - Website copy snippet (1 example) - Customer service response (1 example) 6. VOICE IMPLEMENTATION - Key phrases that embody the brand voice - Words to use frequently - Words/phrases to avoid - Guidelines for different audience segments Target audience: [TARGET_AUDIENCE] Brand values: [BRAND_VALUES] Competitive positioning: [COMPETITIVE_POSITIONING] Ensure the guidelines are actionable, specific, and provide clear direction for anyone creating content for this brand.

Variables to Customize

[COMPANY_NAME]

The name of the company or brand

Example: EcoFlow Solutions

[COMPANY_DESCRIPTION]

Brief description of the company, industry, and what they do

Example: sustainable energy startup that provides solar panel solutions for residential customers

[TARGET_AUDIENCE]

Primary target audience demographics and characteristics

Example: environmentally conscious homeowners aged 30-55 with middle to upper-middle income

[BRAND_VALUES]

Core brand values and principles

Example: sustainability, transparency, innovation, customer empowerment, environmental responsibility

[COMPETITIVE_POSITIONING]

How the brand positions itself against competitors

Example: more accessible and educational than traditional energy companies, more reliable than newer green startups

Example Output

# EcoFlow Solutions Brand Voice Guidelines ## BRAND VOICE OVERVIEW EcoFlow Solutions speaks as a knowledgeable yet approachable sustainability partner. We're the trusted advisor who makes clean energy accessible without talking down to our customers. Our voice balances environmental passion with practical expertise. **Personality Traits:** - **Empowering**: We help customers feel confident about their energy decisions - **Genuine**: Authentic environmental commitment, not greenwashing - **Clear**: Complex energy concepts made understandable - **Optimistic**: Positive about sustainable solutions and future impact - **Reliable**: Consistent, trustworthy information and service ## TONE VARIATIONS - **Primary**: Conversational expert - warm but informative - **Marketing**: Inspiring and motivational while remaining factual - **Customer Service**: Patient, solution-focused, reassuring - **Social Media**: Friendly, engaging, community-focused ## DO'S AND DON'TS **DO:** - Use "we" and "you" to create connection - Explain benefits in practical, everyday terms - Share real customer impact stories **DON'T:** - Use fear-based messaging about climate change - Over-complicate technical specifications - Make unrealistic promises about savings ## PRACTICAL EXAMPLES **Email Subject**: "Your solar savings report is ready, Sarah" **Social Media**: "Meet the Johnson family - they're powering their home and their neighbors with clean energy 🌱"

Pro Tips for Best Results

Include specific word lists and phrase examples to make guidelines more actionable for content creators
Test your guidelines with sample content pieces to ensure they produce the desired voice consistently
Create voice guidelines for different content lengths - headlines vs. long-form content may need different approaches
Consider creating voice severity levels (how strictly to apply guidelines) for different content types
Include competitor voice analysis in your input to help differentiate your brand voice more effectively